Meta Ads Analysis – Digital Marketing Course Campaign

Your ad reached 6,520 people, got 8,327 views, and 1,185 video plays – that’s good visibility. But here’s the major problem: out of 6,520 people reached, only 2 sent messages, meaning each conversation cost ₹295 – that’s way too expensive. The 18-24 age group is engaging more, so target only that demographic. Add a clear Call-to-Action like “WhatsApp Now – Limited Seats Available” to create urgency. Your ad creative is decent but people aren’t taking action – that’s what needs fixing. Test different images and text variations, reduce your daily budget from ₹498 to ₹300 until you optimize conversions, offer a free demo class on your landing page to lower the barrier to entry. If you do these changes, your conversion rate will increase from 0.03% to at least 1-2%, cost per lead will drop to under ₹100, and your ROI will improve dramatically. Right now you’re getting good reach and engagement but terrible conversions – focus on making people click that WhatsApp button by showing clear benefits like “Learn Digital Marketing in 30 Days,” “Internship Included,” “No Technical Skills Needed” more prominently in your ad copy.